Dude, Where’s My Tact
There’s this new series of car commercials featuring a guy living out of his car for a week. They try to play it like it’s funny. For example, he goes out on a date and has to find a place to clean up and get changed.
How could they think this was a cool, fun idea? It’s not just a publicity stunt, or something you might do on a radio show to win a car. It’s an advertising campaign.
Don’t they know people really do this? With cars not quite so new and fancy. With their children. For much longer than a week.
This is not a way to sell cars.
